Founded in 2020 by Gabriel Jagger, whynow studios is a production company fuelled by a passion and belief in celebrating music, entertainment and the arts.
We work with iconic and pioneering artists, personalities and organisations, to create powerful, premium entertainment, with a unique twist for streamers, broadcasters and brands.
“
Since 2020, we’ve been busy producing a film on the late great Virgil Abloh, telling the story behind Coco Chanel and exploring the world of country music.
Our shows and films have been distributed to over 30 countries and reached millions of people online and in broadcast. Based in the heart of London, we have our own recording studios, camera crews, producers, journalists, and designers capable of almost anything.
”
Janet Lee
Executive ProducerCase STUDIES
The Abloh Effect
Our acclaimed programmes include Virgil Abloh: How To Be Both on BBC Three, which offers a unique insight into the creative process of one of the most influential designers of our time.
Watch NowCoco Chanel: Unbuttoned
This feature-length documentary was commissioned by the BBC as part of their long-running Arena series. The film looks at the life of Chanel, from her childhood living with nuns, her iconic career, through to her death while living at The Ritz in Paris. It was broadcast on a Friday night at 9pm, and had 78% more female viewers than other BBC 2 documentaries in the same series.
Watch NowRebel Country
Art and music reflect the times we live in. America, particularly in the South, is a divided nation, but music brings people together. These artists are showing that “To Be Country”, it doesn’t matter what you look like, or who you are. All that really matters is your ability to speak the truth.
STUDIO
SERVICES
Creative Development
Our in-house creative development team boasts two BAFTA winners with years of experience. Recent projects include the feature-length documentary Coco Chanel Unbuttoned which aired on BBC 2; Virgil Abloh: How to be both; Rebel Country that had its world premiere at the Tribeca Film Festival and an upcoming documentary about Worthing Football Club.
Production Management
We can handle the management of any production, big or small. We have an in-house production team that manages the vast array of shoots we have going on at any one time. We can be an extra pair of hands on your shoot if you don’t have the team available.