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Founded in 2020 by Gabriel Jagger, whynow studios is a production company fuelled by a passion and belief in celebrating music, entertainment and the arts.

We work with iconic and pioneering artists, personalities and organisations, to create powerful, premium entertainment, with a unique twist for streamers, broadcasters and brands.

Since 2020, we’ve been busy producing a film on the late great Virgil Abloh, telling the story behind Coco Chanel and exploring the world of country music.
‍Our shows and films have been distributed to over 30 countries and reached millions of people online and in broadcast. Based in the heart of London, we have our own recording studios, camera crews, producers, journalists, and designers capable of almost anything.

Janet Lee

Executive Producer

Case STUDIES

Documentary

The Abloh Effect

Our acclaimed programmes include Virgil Abloh: How To Be Both on BBC Three, which offers a unique insight into the creative process of one of the most influential designers of our time.

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Documentary

Coco Chanel: Unbuttoned

This Grierson nominated feature-length documentary was commissioned by the BBC as part of their long-running Arena series. The film looks at the life of Chanel, from her childhood living with nuns, her iconic career, through to her death while living at The Ritz in Paris. It was broadcast on a Friday night at 9pm, and had 78% more female viewers than other BBC 2 documentaries in the same series.

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Documentary

Rebel Country

Art and music reflect the times we live in. America, particularly in the South, is a divided nation, but music brings people together. These artists are showing that “To Be Country”, it doesn’t matter what you look like, or who you are. All that really matters is your ability to speak the truth.

Documentary

The Club That George Built

This documentary explores the extraordinary underdog story of former footballer George Dowell and how a life changing injury led to a remarkable change in fortunes for his beloved hometown club Worthing FC. Broadcast initially on TNT Sports in the UK, the film is now available to watch across Europe on the MAX streaming platform. 

Documentary

From Roger Moore With Love

Our critically acclaimed feature length documentary for the BBC broadcast on Christmas Day paints an intimate portrait of a global movie star icon and his rise to global fame as told by his friends, family and co-stars. 

STUDIO
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