
A merchandise company driven by audiences, specialising in branding, touring, e-commerce & licensing.
Visit whynow Music“
We work with incredible musicians to create authentic products that go beyond the traditional tour t-shirt, bringing to life merchandise that fans love and artists can be proud of
”
Will Spencer
MD, whynow MusicCase STUDIES
The Mick Jagger Harmonica Series
An exclusive run of bespoke harmonicas designed in collaboration with Mick Jagger and manufactured in partnership with leading harmonicas manufacturer Lee Oskar, replicating the exact specifications used throughout his career.
Visit StoreTina Turner: Live In Rio
In January 1988, Tina Turner gave a landmark performance at the iconic Maracanã Stadium in Rio de Janeiro, performing in front of 180,000 adoring fans, which at the time was the largest paying audience for a single artist. To celebrate the spirit of the show, the ‘Live In Rio’ collection offers a doorway back to Rio, to the music, and to Tina herself.
Visit StoreThe Mick Jagger Palace Laundry Series
In 1972, acclaimed photographer Jim Marshall captured an iconic image of Mick Jagger adorned with a ‘Palace Laundry’ baseball t-shirt. The release marked the first official release of the shirt through a custom-made replica of the original. Accompanied by a limited run of box-sets, which featured a print of the original photograph, a varsity style jacket, puff print t-shirt, cap and keychain.
Visit StoreTarantula
A brand venture developed together with renowned fashion photographer Nikolai von Bismarck, launched at Dover Street Market Paris during PFW24. The brand features both apparel and printed matter, drawing influence from his documentarian style work and portraits of notable figures from Lee Scratch Perry and Kate Moss.
Visit StoreThe Kinks Tea
The Kinks Tea is an exclusive range of premium loose-leaf teas inspired by one of Britain’s most iconic rock bands. Rooted in quintessential British charm, this collection celebrates the timeless legacy of The Kinks, drawing on themes from their track titles, lyrics and visual language to result in an all-round sensory experience for the discerning tea drinker.
Visit Storeservices
E-Commerce
Our e-commerce storefronts transport the artist’s world directly into the hands of the fans wherever they might be. With global fulfilment, multiple languages and local currencies our ecommerce team ensures the best experience for fans no matter where they’re located.
Touring
We know that touring is more essential than ever to building a sustainable career and also offers a unique opportunity for fans to get up close to their heroes. Our team understands that every tour is different so we provide tailored global services based around an artist’s schedule.
Retail Licensing
Our retail and licensing partnerships help us maximise an artist’s brand reach beyond traditional merchandise, introducing them to ever-greater audiences whilst preserving cultural credibility.
Branding
Our creative quality and high standards are at the core of everything we do, working closely with artist teams to produce products that truly reflect their creative vision. Our fashion-first approach ensures we help build brands and nurture legacies.
Audience
We combine our design expertise with the media brand stores we own and operate to maximise the impact of our campaigns. Working holistically around an artist campaign, we help deliver content to fans at opportune moments
Marketing
Our marketing experts work directly with the artist team to create authentic moments that resonate with fans. We offer clients a suite of services that range from fanclubs to newsletters to longer term social strategies and paid advertising.
CONTACT US
We’d love to hear from you. For general enquiries surrounding merchandising services please get in touch with us at hello@whynowmusic.com.
You can also follow us on our social channels.
Visit us at whynowmusic.com