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A merchandise company driven by audiences, specialising in branding, touring, e-commerce & licensing.

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We work with incredible musicians to create authentic products that go beyond the traditional tour t-shirt, bringing to life merchandise that fans love and artists can be proud of

Will Spencer

MD, whynow Music

Case STUDIES

The Mick Jagger Harmonica Series

An exclusive run of bespoke harmonicas designed in collaboration with Mick Jagger and manufactured in partnership with leading harmonicas manufacturer Lee Oskar, replicating the exact specifications used throughout his career.

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Tina Turner: Live In Rio

In January 1988, Tina Turner gave a landmark performance at the iconic Maracanã Stadium in Rio de Janeiro, performing in front of 180,000 adoring fans, which at the time was the largest paying audience for a single artist. To celebrate the spirit of the show, the ‘Live In Rio’ collection offers a doorway back to Rio, to the music, and to Tina herself.

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The Mick Jagger Palace Laundry Series

In 1972, acclaimed photographer Jim Marshall captured an iconic image of Mick Jagger adorned with a ‘Palace Laundry’ baseball t-shirt. The release marked the first official release of the shirt through a custom-made replica of the original. Accompanied by a limited run of box-sets, which featured a print of the original photograph, a varsity style jacket, puff print t-shirt, cap and keychain.

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Tarantula

A brand venture developed together with renowned fashion photographer Nikolai von Bismarck, launched at Dover Street Market Paris during PFW24. The brand features both apparel and printed matter, drawing influence from his documentarian style work and portraits of notable figures from Lee Scratch Perry and Kate Moss.

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The Kinks Tea

The Kinks Tea is an exclusive range of premium loose-leaf teas inspired by one of Britain’s most iconic rock bands. Rooted in quintessential British charm, this collection celebrates the timeless legacy of The Kinks, drawing on themes from their track titles, lyrics and visual language to result in an all-round sensory experience for the discerning tea drinker.

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CONTACT US

We’d love to hear from you. For general enquiries surrounding merchandising services please get in touch with us at hello@whynowmusic.com.

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Visit us at whynowmusic.com