Hardest Geezer opens up to Great Big Story about his African adventure

Russ Cook AKA ‘Hardest Geezer’ has made headline news across the globe, and quite rightly so. Cook completed the equivalent of 385 marathons in 352 days, running across the entire length of Africa.

On his epic journey, Cook took on some of the toughest environmental conditions, including the world’s largest hot desert, the Sahara. But it wasn’t just extreme weather making this such a treacherous mission, he also came face to face with robbing, kidnapping, life threatening illnesses and extreme injuries.

Unsurprisingly, this mission was not his first. Cook has been taking on extreme challenges for years - running from Asia to the UK, pulling a car the length of a marathon and even burying himself alive for a week. It’s no wonder most people know him better by his nickname, Hardest Geezer.

Back in his hometown, Cook reflects on his colossal mission, revealing a part of his story that has never been spoken on camera before, watch his Great Big Story here: youtube.com/watch?v=aBPijblzZws

Great Big Story and Huel agreed a partnership earlier in 2024 with the aim of bringing to life the stories of limit seekers through a series of three films. The first featured Karenjeet Kaur Bains, a real-life superwoman who is a chartered accountant by day, and a champion powerlifter by night. That was followed by a film about Brian Zarzuela, a climbing champion with one hand who’s winning medals across the world.

Huel (Human + Fuel) launched in 2015 with a mission: ‘to make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.’  Huel's convenient approach to plant-based nutrition has seen the company build a strong community, with over 350 million meals sold and millions of Hueligans worldwide. Huel is also a proud B Corp – making it part of a global movement focused on making a positive impact for people and the planet.

Speaking about the partnership, Huel founder Julian Hearn said: “We believe that with the right nutrition anything is possible. These videos produced in partnership with the team at Great Big Story show how the product fits into the lives of those that use it, and allows them to push boundaries and seek their limits.”

You can watch all the films and subscribe to Great Big Story here.

Find out more about Huel here: https://uk.huel.com/