Great Big Story works with some of the top storytellers from around the world to produce cinematic mini-docs, covering food, travel, technology and so many other topics to reach audiences through a social first channel offering.
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We discover and share the untold,
the overlooked and the flat-out amazing!
”
Gabe Jagger
CEO whynowCase STUDIES
Huel – ‘The Hardest Geezer’
Brand Objective
Huel wanted to create a social first media campaign focusing on the superhuman in everyday humans. The goal was to demonstrate that all
of us could benefit from a focus on nutrition. The context of the product should be outside of the gym. The target markets were the UK, US and
EU, between the ages of 25-50.
Approach
Great Big Story created a highly targeted and engaging campaign, centered around the theme of real life Superheroes. Building on Huel’s partnership with Hardest Geezer, GBS created a series of three high quality video documentaries. GBS partnered with three brand ambassadors with stories of pushing themselves to the limit, both in their everyday and sporting lives whilst seamlessly integrating the Huel product into their remarkable stories.
Results
- 3.3 Million Impressions.
- 1.1 Million Views.
- 27k Engagements.
- 1.5k shares
- 456 comments
- 864 saves
Audience stats
80%
viewers between 18-4420M+
views per month100m
total hours watched16m+
active monthly subscribers57%/43%
male/female across all platformsCONTACT US
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